I'm going to push for a longer presentation next time, and hope to make it more interactive – it seems like there was a great curiosity from the local businesses on how social networking and blogging could assist their businesses more.
Mid ka mid ah su'aalaha ugu caansan ayaa ku saabsan ku darista baloog barta buug-yaraha ee shirkaddaada. Marka hore aan sheego in aanan marnaba kugula talin doonin Beddel boggaaga qoraalka ah ee leh baloog - Waxaan aaminsanahay awoodda sumadda, suuqgeynta, iyo joogitaanka websaydhka si dabiici ah loo abaabulay.
Shirkaduhu had iyo jeer waxay ka faa'iideysan doonaan ku darista baloogyada shirkadaha, in kastoo, haddii kheyraadka (waqtiga iyo hibada) ay oggolaadaan oo shirkaddu oggolaato (daahfurnaan). Su'aashu waxay tahay sidee baaloogga loo yaqaan 'blog blog' loogu dhex dari karaa websaydh shirkadeed.
Miyay tahay inaan ku daro blog-ka boggeyga shirkadeed ama aan ku martigaliyo meel kale?
Khadka hoose: Integrating a blog into your corporate website requires that you maintain integrity with your corporate brand. It doesn't mean that you can't joke or write transparently… it just means that people will associate the content more with your company than with the employee who is writing it.
Qoraalka ku saabsan qoyska, diinta, ama siyaasadda ama ololka (qorista xun) mawduuc gaar ah waxay si toos ah u saameyn doontaa sida loo arko shirkaddaada. Waxaad u baahan doontaa inaad adeegsato xoogaa taxaddar ah tifaftirka si aad u ilaaliso shirkaddaada ama magacaaga.
If your blog is hosted separately, it's more of a personal brand and can provide some additional freedom in writing. I'm not going to tell you to pick one over the other – it's up to you how much you wish to disclose to the public. With a company blog, you'll need to continue to ask yourself, “Is this the message I want our company to be associated with?”
Waxaa jira faa'iidooyinka mashiinka raadinta iyo faa'iidooyinka khibrada isticmaale ee si cad u kala soocaya bartaada gudaha iyo shabakadaada shirkadda. Macaamiisha iyo rajada ayaa hadda bilaabay inay wax ku bartaan baloogyada shirkadaha oo ay raadiyaan.
If you do a search for “Company Name Blog”, will your corporate blog be a result? An employee's blog? An unhappy customer? Try it and see! This is a search result that you should (and can easily) own.
Sideen Ugu Darsadaa Blogs Goobta Shirkadeyda?
The easiest way to establish your company blog as associated with your company is to locate it in either a blog subdomain or subdirectory. The prominence of “blog” in the URL will ensure that it's appropriately indexed with the Search Engines:
That said, take advantage of your company blog on your site's home page! I would not randomly display blog posts on your home page, I would instead simply display links, written excerpts, and a picture of the author prominently on the home page in it's own content area as the posts are written.
The search engines won't penalize you (duplicate content) for an excerpt – but you may benefit from the continuously changing content on the home page.
Note: Adding a photo of yourself should be a requirement of any blog. It clearly provides a visual that this is content that's written by an individual and not scripted through a marketing or public relations editorial process. Oh… and please ensure it's NOT scripted through a marketing or public relations editorial process – no one will pay attention when you do.
Waad dhexgeli kartaa xal bilaash ah, il furan sida WordPress (Linux-based) ama an Hubinta ASP.NET solution to it's own ‘blog' directory and database on your site, but maintain a seamless style through a custom theme that incorporates your corporate site's style.
Haddii aad tahay shirkad weyn, waxaad u baahan doontaa inaad raadiso a xalinta baloogyada shirkadaha si loo maareeyo nuxurka oo si habboon loo abaabulo ugu badnaan helid oo leh makiinado wax lagu raadiyo.