My Podcast suuq geynta Saaxiibkay, Erin Sparks, wuxuu jecel yahay inuu waqti adag iga siiyo ku saabsan istiraatiijiyadda xulashada Martech Zone. Before we talk about what we've tested and what's worked, I should explain the importance of email. If you were looking at an online publication as a machine, capturing email addresses is – by far – the habka ugu hufan ee ku soo celinta booqdayaasha ku habboon ee ku soo noqda bartaada.
In fact, I'll go as far as say that your email address list is the most critical and sound strategy your site can have. It's why we built our adeegga emaylka ee WordPress. Saldhig macmiil koraya oo ku yaal bartaada ayaa ah metric ugu fiican Aqoonsiga caafimaadka iyo kaqeybgalka waxyaabahaaga. Markuu booqdaha macaamiisha ahi kugu soo dhoweeyo kuna soo dhoweeyo sanduuqooda sanduuqa (oo ay u badan tahay inuu hore u buuxsamay), waxay ka dhigan tahay inay ku kalsoon yihiin qiimaha ururkiinu keeno.
Soo Bandhigida Matka Soo Dhaweynta
Waxaan tijaabinay tan oo ah qalab kala duwan oo aan isku dayno capture our visitors' email addresses warsidaheena - laakiin ilaa maanta, mid kaliya ayaa si fiican u qabtay. Xaqiiqdii, waxaan halkan ka helnaa cinwaano emayl ah halkan iyo halkaas oo aan ku isticmaalno aaladaha aan adeegsanno. Oo waxaan si daacad ah uga fogaaneynaa qorshooyinka si aan ugu soo jiidanno martida inay uqortaan sida xaaqmooyinka iyo wax bixinta. Waxaan dooneynaa macaamiil dhab ah oo macaamiisha ah maxaa yeelay waxay aqoonsadaan qiimaha aan u keenno. Wargeyskeennu wuxuu had iyo jeer bixiyaa waxyaabo kala duwan oo ku saabsan iibka iyo xirfadlayaasha suuqgeynta si ay u baaraan, u ogaadaan una bartaan sida loo isticmaalo tikniyoolajiyadda suuqgeynta si loo hagaajiyo natiijooyinka ganacsiga.
A soo dhoweyn waa bog buuxa oo u muuqda booqdayaasha cusub, riixaya bogga hoosta bogga, oo ka codsanaya booqdaha inuu isdiiwaangaliyo. Boggayaga, waxay u egtahay sidan:
It doesn't just work, it works amazingly well. While other strategies would get us a couple of dozen subscribers a month, our Welcome Mat is getting us a few dozen subscribers maalin kasta. In fact, one day we had over 100 subscribers opt-in. Our Welcome Mat is converting over 100 times better than any other strategy we've deployed.
Unlike a popup that interrupts the person after they begin reading, this method asks them to subscribe before they get started. If they don't wish to, they just say no or scroll down the page. The platform also offers us the opportunity to delay showing the opt-in again. And we can test different versions with the upgraded toolset to see if one works better than another.
Ku kori Kordhinta Websaydhkaaga SumoMe
The Soo dhawow Mat waa mid ka mid ah dhowr qalab oo shaqeynaya oo wax ku ool ah si loo kobciyo heerarka beddelaadda boggaaga. SumoMe traffic tools are now installed and configured on over 200,000 websites! And best of all – the platform offers more than a dozen tools to help you drive conversions and increase your site's performance.
If you're running a WordPress site, SumoMe also offers a WordPress Plugin to easily get you started. SumoMe also has a Chrome plugin, making access to their tool as simple as the click of a button. Best of all, they're always adding new ways to grow your email list, encourage social sharing, and measure the your site's performance through their Analytics qalab.
We've partnered with SumoMe to get you started – sign up now for access to a dozen tools at kharash la'aan!