You've read on this blog that online marketing is a momentum game. While the lines are often linear when it comes to hard work and dedicated strategies, there is still a great return on viral promotion strategies. Having a piece of content on your blog or site reach a ton of people doesn't simply wreak havoc and then disappear, you'll find that a percentage of that traffic is relevant and will ku dheg hareeraha.
Xaaladda marka la eego, waxaan leenahay Infographic bogagga degitaanka ka deg StumbleUpon bil ka hor - waxaad ka arki kartaa kororka hoose. Saameynta xigta ee tirakoobka guud waa mid la saadaalin karo - bounce rates kordhay, hawlgelinta hoos u dhacay, iyo bogag booqashokiiba hoos u dhacay si weyn inta lagu jiro kororka.
However, what many marketers don't realize is that the impact of a viral promotion like this provides you with a significant step up in subsequent, relevant visits post-event. I've marked that in the Analytics shaxda hoose. Khadadka madow waa daaqada hada socota ee 3 bilood khadadka cawlan ee fududna waa daaqadii hore ee 3 bilood ahayd oo la isku barbardhigay.
La soco kororka guud ee taraafikada taas joogeen.
This is key! Many marketers love to see slow, methodical growth (I do) and don't think these spikes in traffic do anything but cause headaches. However, other marketers absolutely recognize that slamming in a ton of visitors through a viral event via social networks, or a large promotion, or a mention on a much larger site will send a spike in traffic – but many of those visitors joogi doono. Xaaladdan oo kale, waxaa lagu gaadhay macluumaad qurux badan oo aan u gudbiyay StumbleUpon.
If you continue to promote great content that produces spikes like this, you may have some terrible bounce rates, page views and engagement – but you'll still be sii kordhaya dhagaystayaashaaga xididka ah. Dhageystayaashaas xididka ah is hawlan! Istaatistikada waxaa si fudud u hadheeyay inta badan booqdayaasha aan khuseyn.
The net increase in relevant visitors is a positive for your site. Don't let the stats dissuade you!