Believe it or not, it's not always Marketing, Blogs, Viral Messaging, etc. Sometimes it's simply great customer service. I have a Fossil watch that is near and dear to me because my kids bought it for me one birthday. I hope it lasts forever. The battery lasts for a year or two. My battery ran out a couple days ago but I kept wearing the watch. Sounds kind of dumb but I did it because when I look at it I think about my kids… and if I kept looking at the watch stopped, I'd remember to get a battery.
Jaranjarada shaqadaydu waa Windsor Jewelers (West side of Meridian just South of the Circle). I had never stepped foot in there (hey… I'm a single 38 year old Dad, what do I need jewelry for?) but decided to see if they would install the battery for me.
Markii aan ka soo galay albaabka hore, haweeney macaan ayaa u timid oo weydiisay in ay i caawin karto iyo in kale. Waxaan u sheegay saacadda oo ay iga qaadatay oo ay ii dhiibtay farsamo yaqaan saacad (?) Ah oo xafiis ku leh isla dukaanka. Daqiiqado gudahood (si dhab ah), ayuu u soo saaray batteri cusub, waqtiga dejiyey, saacadda nadiifiyey, wuuna igu soo celiyey. Wuxuu xirtay mid ka mid ah muraayadaha dahabka qabow wuxuuna si dhaqso leh ugu dhaqaaqay si dhib yar ayaan u arki karaa sida uu u sameeyay. Waxaan helay waqti aan ku aqriyo maqaal lagu dhajiyay darbiga oo ku faanay in dadka ka soo guuray Indianapolis ay wali ku kalsoon yihiin Windsor inay hagaajiyaan saacadooda iyo saacadooda. Shaki iigama jiro.
Suuqgeynta ayaa ganacsi kuu abuuri karta, laakiin adeegga macaamiisha ee weyn waligiis kuma dhici doono inuu sii hayo.
Daqiiqado gudahood ayaan bixiyay khidmadii ('ol' weyn oo $ 9 ah, baytarigana lagu daray) oo aan ka baxay dukaanka. Haweeneydii i weyneysay ayaa iga codsatay inaan dhaqso u soo noqdo. Cajiib.
I'm not sure when I'll be in the need for a jeweler again. Even if I'm not, you know where I'll be a year from now when my watch battery goes dead!