Sida Loogu daro Ku-raadinta Ololaha Google Analytics ee Hootsuite

astaanta hootsuite

Shalay taas waan ku dhawaaqnay DK New Media loo magacaabay a Hootsuite Xalka Partner. Dhamaanteen waan wada isticmaaleynay Hootsuite Pro xisaabtamo dhowr sano oo aad jeceshahay sifooyinka sii socda iyo dabacsanaanta ay siinaysay kooxdayada. Oo… waxay ku jirtaa qayb yar oo ka mid ah kharashka inta badan matoorada daabacaadda bulshada.

Waxaan ku riixnay dhammaan macaamiisheenna inay si buuxda uga faa'iideystaan ​​raadinta ololaha markay u dirayaan xiriiriyayaashooda Hootsuite. Dad badan ayaa u maleynaya inay u baahan yihiin inay gacanta ku qoraan cinwaanka 'URL' - laakiin Hootsuite dhab ahaantii waxay bixisaa interface aad u fiican oo lagu daro macluumaadka lagama maarmaanka ah ee raadraaca ololaha.
ololaha hootsuite

Ololaha 'querystring' wuxuu ka kooban yahay 5 halbeeg:

  1. Isha Ololaha (utm_source) - halbeeg loo baahan yahay. Adeegso utm_source si aad u aqoonsato mashiin raadin, magac joornaal, ama ilo kale. Tusaale: utm_source = google
  2. Dhexdhexaadinta Ololaha (utm_medium) - halbeeg loo baahan yahay. U adeegso utm_medium si aad u ogaato aaladda sida iimaylka ama kharash-ku-riix. Tusaale: utm_medium = cpc
  3. Muddada Ololaha (utm_term) - halbeegga xulashada Loo adeegsaday raadinta lacag bixinta. U adeegso utm_term si aad u ogaato ereyada muhiimka ah ee xayeysiintan.
    Tusaale: utm_term = orod + kabo
  4. Mawduuca Ololaha (utm_content) - halbeegga xulashada Waxaa loo adeegsaday baaritaanka A / B iyo xayeysiisyada ku wajahan waxyaabaha la beegsanayo. Adeegso utm_content si aad u kala soocdo xayeysiiska ama xiriiriyeyaasha tilmaamaya isla URL-ka. Tusaalooyin: utm_content = logolink or utm_content = textlink
  5. Magaca Ololaha (utm_campaign) - halbeegga xulashada Waxaa loo adeegsaday falanqaynta ereyga muhiimka ah. U adeegso utm_campaign si aad u ogaato kor u qaadista wax soo saarka gaarka ah ama olole istiraatiiji ah Tusaale: utm_campaign = guga_sale

Halkan waxaa ku dhow meesha aan u dejinnay URL-ka inay lahaato Raadinta ololaha Google Analytics. Haddii aad calaamadeyso sanduuqa ikhtiyaariga ah, waad haysan kartaa had iyo jeer ku dar raad raadin olole URL kasta. Taasi maahan fikrad xun… waxayna kugu kalifaysaa inaad raadiso bogagga dibedda ee aad u diraysid gaadiid badan oo gudbin ah.
hootsuite ololaha raadinta url

Markaad gasho URL-kaaga aagga xiriirinta, waxaad arki doontaa qalab aad gujin karto si aad hoos ugu dhigto meelaha horumarsan si aad ugu darto raadraaca ololaha. Mid ka mid ah horudhaca horeba waa Google Analytics. Hadaad isticmaaleyso web kale Analytics madal, waxaad si sahal ah ugu dari kartaa waxyaalaha aad horay u sii diyaarisay halkan, sidoo kale!

Waxaan halkan ku wadaagi doonnaa talooyin iyo tabaha badan oo halkan ku saabsan sida si buuxda looga faa'iideysto Hootsuite Pro istaraatijiyadahaaga warbaahinta bulshada. Bixinta: Waxaan sidoo kale la wadaagi doonnaa xiriiriyeyaal xiriir la leh markaan dhajinno qodobadan.

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