Most companies that are looking to advance themselves will do a SWOT analysis comparing themselves to their competition. The problem is that the ‘local' media did a great job of ignoring the Internet as a threat for a long time. It wasn't until the Newspapers handed Classified revenue to Craig's List and eBay that they figured out that this Interweb thing was here to stay. But they have yet to flex their regional muscles and take advantage of where they are at.
SWOT = (S) xooggooda, (W) taag-darrooyinka, (O) faa'iidooyinka, (T)
Waxaa jira saddex arrimood oo muhiim ah oo wargeysku ka haysto tartankiisa internetka: tabinta maxalliga ah, baahinta maxalliga ah iyo ilaha maxalliga ah. Ma ku aragtaa wax halkaa ka wada dhexeeya? Deegaanka, deegaanka, deegaanka !!! Kuwani waa 3 arrimood oo ay tahay in loo beddelo faa'iidooyin tartan habeennimo! Waxaan ku qaatay mudo ka badan toban sano warshadda wargayska anigoo ka qaylinaya korka sanbabadayda inaan u baahanahay inaan ka faa'iideysano awooddeena si aan uga faa'iideysano fursadaha aan ku noqon karno deegaanka. Waxay ahayd dhagaha dhegaha la '.
Arrinta ugu muhiimsan ayaa ah in warshadaha wargeysku ay yihiin warshad aan jinsi ahayn. Hogaamiyayaasheeda ayaa wax ku bartay gudaha warshadaha waana dhif in ay katagaan warshadaha hibo. Warshadaha internetka, dhanka kale, waxay kasbadeen hibooyin warshado badan - oo ay kujiraan Wargeysyo (moi).
I'm not sure that the key is that newspapers need to think small, I truly believe that they need only take advantage of the differences they have as a regional business. As well, I think it's high time that they begin looking outside their four walls to pull in talent. The folks that have been there for a lifetime aren't doing them very good.