Video: Waa maxay Summad?
The American Marketing Association (AMA) defines a brand sida name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.
It’s hard to find questions that are any simpler: Who are you? Why does your company exist? What makes you different from the competition? And yet, those are some of the hardest questions a business can answer. For good reason, too. They strike at the heart of a business, its core values and core purpose. And its very existence in a competitive market.
Dadkuna Godfrey put together this cool video infographic on what a brand is:
You can download a copy of the completed Branding PDF here.