Biilasha FunnelFox: Habaynta Isku-dhafka Lacag-bixinta ee Web2App
Dhaqaalaha App-ka mobaylada waxa ku socda isbedel weyn. Horumarinta mobilada ayaa si degdeg ah u korsada Web2App moodooyinka, kaxaynta isticmaalka isticmaale iyada oo loo marayo marinnada shabakadda halkaas oo isticmaalayaashu ay iibsadaan rukhsad ka hor intaysan soo dejin abka, awood u sifada si sax ah oo dheeraad ah iyo ka gudubka khidmadaha App Store.
Korsashada Web2App ayaa kordhay 77% 2024.
Appflyer
Isbeddelkan waxa soo dedejiyey dhowaanahan Epic v. Apple xukunka, taas oo u baahan Apple inay u ogolaato horumariyayaashu inay ku toosiyaan isticmaalayaasha ikhtiyaarka lacag bixinta dibadda ee abka. Soo-saarayaashu hadda waxay ku iibin karaan is-diiwaangelinta abka gudaha abka iyagoo isticmaalaya lacag-bixinnada shabakadda, iyagoo ka gudbaya komishanka App Store ee 15-30% iyagoo doorbidaya 3-5% khidmadaha lacag-bixinta shabakadda. Kiis la mid ah oo ka dhan ah Google ayaa dhawaan keenay a racfaankii lumay, xoojinta cadaadiska shirkadda si ay u joojiso ku qasbida horumariyeyaasha inay isticmaalaan Google Play Billing oo ay u furaan Android nidaamyada lacag-bixinta dhinac saddexaad.
Horumarinta mobilada ayaa si degdeg ah u qaadanaya lacag bixinta shabakadda, laakiin qaar badan ayaa la kulma caqabado kaabayaasha muhiimka ah, oo ay ku jiraan hubinta lacagaha iyo xisaabaadka bixiyayaasha, hirgelinta habayn horumarsan iyo habaynta, iyo maaraynta lacag celinta iyo soo celinta. Si loo xalliyo dhibaatooyinkan, kooxaha intooda badani waxay ku tiirsan yihiin xirmo kala go'ay oo lix ama ka badan oo qalab ah. Dakhliga sare-u-qaadka iyo haynta khadka, lacag-bixin la'aanta ama xannibaadda waxay keeni kartaa luminta macmiilka.
Biilasha FunnelFox: Dulmarka Xalka
Biilasha FunnelFox waa xalka biilasha webka ee si buuxda midaysan ee abka moobaylka. Loogu talagalay in lagu caawiyo kooxaha kobaca in ay maraan kakanaanta kaabayaasha dhaqaale ee Web2App, FunnelFox Billing waxa ay hagaajisaa dhammaan qulqulka lacag bixinta webka, iyada oo kor u qaadeysa heerarka guusha lacag bixinta.
Astaamaha ugu muhiimsan waxaa kamid ah:
- Biilasha Shabakadda oo dhan-in-One: Dhammaan qulqulka lacag-bixinta webka waa mid laga heli karo hal meel, laga bilaabo darbiyada lacag bixinta iyo jeegag bixinta ilaa marin-waqtiga-dhabta ah, maaraynta dib-u-dhaca, lacag-celinta, iyo dhimista dib-u-celinta. Ma jiro mar dambe juglayn qalab badan oo go'an.
- Soo kabashada dakhliga: Isku-dayga smart, calaamadaynta, iyo caqli-celinta cascading waxay awood u siinaysaa soo kabashada ilaa 30% lacagihii hore u fashilmay.
- Dariiqa Wacan & Habaynta: Lacag-bixinta guul-darraystay ayaa si toos ah dib loogu habeeyaa bixiyayaasha kaydinta, taasoo keentay korodhka heerarka guusha lacag bixinta.
- Kaabayaasha Ammaan: Lacag-bixinta shabakadda waxaa loo habeeyaa si degdeg ah oo ammaan ah, iyadoo la yareynayo khatarta xisaabaadka bixiyaha ee xanniban ama khiyaanada.
- Culayska Kooxda Taageerada oo la dhimay: Xallinta khilaafka, maaraynta lacag-celinta, iyo cilad bixinta lacag bixinta ayaa si toos ah loo dhimaa shaqada gacanta.
Barnaamijyo aad u tiro badan ayaa luminaya macaamiishooda qiimaha ugu sarreeya inch ugu dambeysa ee marinka - lacag-bixinnada fashilmay, xisaabaadka bixiyaha oo xannibay, iyo khilaaf dilaaga beddelka. Iyada oo isbeddellada suuqa ee dhowaan ay dardargelinayeen korsashada Web2App, waxaan aragnay baahida muhiimka ah ee xallinta biilasha shabakadda ee midaysan oo xirta dakhli-soo-baxyadaas. Biilasha FunnelFox waxaa loo dhisay si ay u rogaan inchkaas ugu dambeeya kobaca - bixinta ilaa 30% heerka guusha lacag bixinta sare, sifo nadiif ah, iyo xoriyada kooxaha korriinka si ay u cabbiraan iyada oo aan si macmal ah loo abuurin ama aan loo baahnayn xannibaadaha kaabayaasha adag.
Andrey Shakhtin, aasaasaha iyo maamulaha FunnelFox
FunnelFox waa madal koodka Web2App-ka ugu horreeya ee loogu talagalay in lagu caawiyo abka mobaylka in ay kor u qaadaan kobaca iyada oo loo marayo wax-qabad sare, oo si buuxda loo habeeyay maro mareegaha. Waxay fududaynaysaa abuurista mareenka Web2App, taasoo ka dhigaysa lix jeer ka dhakhso badan saddex jeerna ka jaban horumarinta guriga. Kooxaha mobilada waxay bilaabi karaan, tijaabin karaan, oo cabbiri karaan funnels gudaha saacad gudaheed, iyagoo wata 100% taraafikada, iyagoo furaya ilaa 85% oo cusub, oo si buuxda loogu nisbayn karo dhagaystayaasha. FunnelFox waxay taageertaa in ka badan 500 oo mashruuc app ah aduunka oo dhan waxayna soo saartay $50+ milyan dakhliga macmiilka iyada oo leh hogaaminta warshadaha> 140% ROAS.
Kiis Isticmaalka FunnelFox
Shmoody, oo ah hormuudka abka caafimaadka dhimirka, ayaa la kulmay caqabad caadi ah oo ku saabsan socodka lacag-bixinta abka mobaylka: wax kala iibsiga oo fashilmay oo ay sababeen kaararkii hore loo bixiyay. Guul-darrooyinkani kaliya ma carqaladayn waayo-aragnimada isticmaalaha laakiin sidoo kale waxay halis geliyeen haynta dakhliga. Dhaqangelinta FunnelFox Billing's "lacag-bixintu waa fashilantay", Shmoody waxa uu awooday in uu ogaado oo uu ka jawaabo xaaladaha noocaas ah wakhtiga dhabta ah. Nidaamku wuxuu kiciyay isku dayo caqli badan iyo dib u dhac, taasoo awood u siisay abka inuu soo kabsado ku dhawaad 20% lacagihii dhicisoobay ee haddii kale lumi lahaa.FunnelFox Billing waa la heli karaa caalamka oo dhan.
Wax badan ka baro FunnelFox Jadwalka FunnelFox Demo
Related Martech Zone Content
