This week I've had some tough conversations with some businesses that I care deeply about. They know that I care because I've taken them to task and am holding them accountable. My network is my investment and where I get the most return on investment.
- Shirkadaha teknolojiyada ee aan la shaqeeyo had iyo jeer waxay iga helaan dhego. Aniga had iyo jeer report problems, ideas and kudos to their teams. For every person that complains, there are hundreds of others who will simply leave you and find another vendor. It's critical that, if you care about your solutions providers, you have the difficult conversations with them on what went wrong or why.
- There are several network tools and communities I belong to. Networking is exhilarating and exhausting. As a small business, my network is key to my success. Who I surround myself with reflects on my business and also brings in business. Some of my networks are selfless – always doing their best to push business into my lap. I feel indebted and always take opportunities to return the favor. Some are selfish, though, and only measure our relationship by what I've provided them.
Social media casts a huge net. I'm constantly evaluating where I should speak next, whether or not it should pay, or whether I should take the time and money out of my schedule to be there. I review platforms to write and promote on. I think about blogging versus video versus podcasting. I think about commenting on other sites and connecting with industry leaders. It's a lot of work.
As a consultant, I have very little ‘recurring revenue', so the majority of my income is accrued through selling my time. That means that every cup of coffee, phone call or email I'm responding to risks me losing income.
Cajiib ah: Sidee wax soo saar u noqon karnaa haddii aan iska bixin laheyn kulan kasta oo aan isla qaadanno midba midka kale. Haddii aan kuugu yeero inaad qaxwo yeelato, kawaran haddii aan ku bixin lahaa sicirkaaga saacaddii. Miyaan weli kuugu yeeri lahaa qaxwo?
It's important that you evaluate your network on a constant basis to find out where you're investing and whether or not it will pay off. Business is business, of course. Be selfish about finding a selfless network. I would not be successful if it weren't for my key clients – Isku-darka, ChaCha, Webtrends iyo Macluumaadka Walker ayaa ku jira liiskaas. “Fure”, waxaan ula jeedaa dakhli;).
Markaan ka fekerayo cilaaqaadkaas iyo sida ay isu beddeleen, dhammaantood waxay ka soo baxeen xiriirkii aan la lahaa hal ganacsade - Chris Baggott. Kuwa idinka mid ah oo garanaya aniga iyo Chris waxaan ogahay inaan ixtiraam weyn u hayno midba midka kale - labadeenaba aad ayaan daacad ugu nahay midba midka kale. Chris waa nin wax wacdiya - oo had iyo jeer si adag u riixa in shirkadihiisu ay isha ku hayaan… oo umuuqan kara danaysi. Markii aan eegay guushayda iyo liiskeyga macaamiishayda, in kastoo, dhammaantood waxay ku xuubsiibteen xiriirkii aan la lahaa Chris sannadihii la soo dhaafay.
Xagee ka heshaa macaamiisha? Halkee ka soo saartaa jihooyinkaaga meheraddaada? Guusha adiga yaa kugu leh? Ma soo celinaysaa raali ahaanta? Waad la yaabi kartaa markaad xisaabiso.
Ogeysiiskii ugu dambeeyay: This post is not meant to slight any of the other folks that are so critical to my business' success and growth. You know who you are! I only mean to shed some light that some of us don't truly evaluate and value the folks in our network for the actual business they provide. I think I've taken my relationship with Chris for granted and didn't recognize how important he was to me.