Mudnaanta Nambarka 1 ee CMOs ee 2012

u doodista macaamiisha

Haddii aad fursad u leedahay inaad soo dejiso Daraasadda Sarkaalka Suuqgeynta Caalamiga ah ee IBM ee loogu talagalay 2012, it's well worth the read! And you can take the Sahaminta CMO sidoo!

Laga soo bilaabo IBM Global CMO Study for 2012

Ka dib wareysiyo fool-ka-fool ah oo lala yeeshay 1,734 CMOs, oo ku fidsan 19 warshadood iyo 64 dal, waxaan ognahay in CMOs ay dareemayaan fiditaan, laakiin waxaan sidoo kale maqalnay farxad weyn oo ku saabsan mustaqbalka suuqgeynta. Wadahadalladan iyo falanqaynta qotada dheer ee natiijooyinka daraasadda waxay hoosta ka xariiqayaan baahida loo qabo in laga jawaabo saddex xaqiiqo oo cusub:

  • The awood macaamiil ayaa hadda gacanta ku haya xiriirka ganacsiga
  • Gaarsiinta qiimaha macaamiisha waa muhiim - habdhaqanka ururkuna wuxuu muhiim u yahay sida wax soo saarka iyo adeegyada ay bixiso
  • Cadaadiska ku lala xisaabtamo meheraddu ma aha oo keliya calaamadaha xilliyada adag, laakiin waa isbeddel joogto ah oo u baahan habab cusub, qalab iyo xirfado.

With the advent of mobile and social, you'd think that they would take the first spot for being a priority for CMOs worldwide… but you'd be wrong.

u doodista macaamiisha

Toddobaadkii hore waxaan wareysanayay Troy Burk, aasaasaha a shirkadda otomaatiga suuq geynta, oo waxaan weydiiyay waxa ku saabsan mowqifkooda warshadaha. Jawaabtiisu waxay toos ula jaanqaadaysay daraasadda CMO:

Xiriirku wuxuu ka horreeyaa dakhliga qaamuuska iyo ganacsiga. Kaxee cilaaqaadka waxaadna kasban doontaa dakhliga. Suuqgeynta Macaamiisha Nolosha waa qaab kala duwan oo loo fiiriyo meheraddaada - dhammaan heerarka khibrada macaamiisha. Suuqgeyntu waxay ciyaareysaa doorka muhiimka ah ee hubinta barnaamijyada saxda ah iyo ololeyaasha (iibinta, suuqgeynta, iyo guusha macaamilka) dhammaantood waxay si wada jir ah uga wada shaqeynayaan wadista kaqeybgalka rajooyinka / macaamiisha ugufiican si horay loogu sii wado xiriirka, iyadoon loo eegin heerka diiradda la saarayo.

Customer Lifecycle Marketing Automation by Right On Interactive is the only solution that provides organization's visibility of where all of their customer and prospects are in the relationship (or customer journey). From suspect to loyal customer. You see them all and use automation to drive further engagement.

It's great to work with a sponsor and client that's on top of the trends!

One comment

  1. 1

    Waxaan kaqeybgalay websaydhka 'IBM CMO Study Webinar' kaas oo aan ku raacsanahay inuu ahaa adeegsi waqti badan, balooggaaga ayaa kujira waxaanan jecelahay sidaad ugudareyso wareysigaagii dhowaa.

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