Noqo Nooc Xul Ah

Kaydinta sawirrada 19735551 s

Qoraal dhaweyd, Seth Godin la weydiiyay su'aal muhiim ah waxaan u maleynayaa in ganacsade kasta oo ganacsi u baahan yahay inuu ka jawaabo: Maxaad Adigu? Maxay Tahay Hada?

Waxaan wajihi doonaa inta badan qaybaha wax soo saarka, laakiin dhab ahaan adeegyada internetka waxaan leenahay xulashooyin. Marka ay timaado bixiyeyaasha emaylka, martigaliyayaasha websaydhka, iyo softiweerka maareynta xiriirka macaamiisha, milkiilaha ganacsiga caqliga lihi waa inuu weydiiyo ilaha suurtagalka ah: Iyada oo xulashooyin badani jiraan, maxaan kuu doortaa?

Markii aan bilaabay ganacsigeyga waxaan u janjeersaday dhanka qiimaha ugu hooseeya, milkiilayaasha ganacsiyada badankood way sameeyaan. Laakiin kadib isdhexgal yar kadib bixiyeyaasha qiimaha jaban, sida caadiga ah markay wax khaldamaan, waxaan bartay waqtigaygu inuu qiimo leeyahay. Marka hadda, markaan qiimeeyo aaladaha iyo ilaha internetka, waxaan haystaa dhowr shuruudood oo ka muhiimsan qiimaha.

  1. Badeecada ma buuxsaneysaa my looga baahan yahay. In kasta oo ay jiraan tiro qalab CRM ah oo maanta la heli karo, haddana waan istcimaalaa Cinwaanka Laba, maxaa yeelay waxaa nashqadeeyay qof meherad aniga oo kale ah wata. Cinwaannada, beeraha, abaabulka muraayada isla markaana macno ii sameeya.
  2. Ma ogaan karaa sida ay u shaqeyso without reading a long instruction piece, or having someone walk me through it.  I don't have time for long demos in the middle of the day.  And although I can read ( quite well actually) I don't want to take the time to wade through the instructions.  Software as a service, should be self serve. The user interface should be intuitive.  I will be willing to invest time for advanced features,  but give me the basics.  My favorite example of simple user interface:  Xiriir Joogto ah (I am all about the local, and I hate the fact that I can't endorse any our of Indianapolis based eMail companies, but I haven't found anything as easy to use)
  3. Dadku Waxay Taageereen Taageero Farsamo. Markii aan ka fekerayo inaan iska diiwaangeliyo aalad on-line ah, mid ka mid ah waxyaabaha ugu horreeya ee aan sameeyo, ka hor intaanan siin kaarka deynta, ayaa la wacaa khadka ay ku taageeraan. Waxaan rabaa in aan ogaado inta taxane ah ee 2,3,2,1,1,1,1,1 # Waa in aan garaaco inta aan helayo qof nool. Oo markaan sameeyo, miyay ka shaqeynayaan qoraal, oo leh su'aalo gaar ah, mise awood u leeyihiin inay dhageystaan ​​tayda? Wac dhismaha foomka internetka'sQalabaynta taageero farsamo ama Qormo waadna arki doontaa waxaan ula jeedo. Dadka dhabta ah, oo leh awood ay ku fahmaan su'aalahaaga. In kasta oo GoDaddy uu soo fiicnaaday, sugitaanku wali aad buu u dheer yahay, iyo xaddiga macluumaadka ee ay tahay inaad haysato oo keliya si aad su'aal uga jawaabto ayaa inta badan macquul ahayn.

Kuwani waa aniga “Maxaad adiga, maxaad hadda” criteria. Maybe I am not your target customer. If I am not, feel free to ignore my opinions.  But don't assume you know the decision criteria for your customers. Take time to ask your customers why they chose you, and improve your delivery on those aspects and price will become almost irrelevant.

Maxay idinla tahay?

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